Setsuka — bringing Korea's most-loved beauty brands to Kazakhstan & Central Asia
Setsuka · Korean Beauty → Kazakhstan & Central Asia

Korean beauty, now arriving in Kazakhstan.

A trusted beauty retailer, skincare service and cosmetics distributor — bringing an exclusive portfolio of Korean beauty brands to Kazakhstan and Central Asia. Explore our catalog and partner with us.

An exclusive portfolio of Korea's most-loved beauty brands
SetsukaVedetteAngel's LiquidIntermissionSkinua
The meaning of Setsuka

A flower of snow, blooming in the cold.

Setsuka · 雪華
Snow Flower

In Japanese, Setsuka (雪花 · 雪華) means snow flower — a poetic image that likens each snowflake falling from the sky to a blossom.

Snow speaks of purity and quiet humility; a flower, of beauty and the joy of life. Together the name carries one promise — beauty that blooms radiantly even in the coldest, hardest seasons.

Our Philosophy

Beauty, made simple and honest.

Setsuka is a beauty brand built to make quality skincare and haircare accessible, designed around the real needs of everyday life. We believe beauty care should be simple — everyone should be able to clearly choose what suits their own skin and hair, and use it with ease every day.

Today the brand develops and produces more than 200 skincare and haircare products, sold across Mongolia, Vietnam and Kazakhstan. Owning every step from development to manufacturing lets us control quality closely and keep creating products that fit how people really live — considering purpose, ingredients, texture, packaging and everyday comfort at every stage.

Our Promise
01
100% natural ingredients
Naturally-derived ingredients form the foundation of every Setsuka formula.
02
GMP-standard quality
Quality control at every stage of production, held to GMP standards — and required of our raw-material partners too.
03
Honest by nature
We describe the benefits of every product truthfully, with no exaggerated claims.
04
Guided by you
Feedback from our stores, online shop and customer consultations shapes what we make next.
Quality, everyday usability and fair value — that is our promise to you.
Setsuka world

Available across Asia.

Our portfolio of Korean beauty brands reaches customers across Central Asia, Southeast Asia and East Asia — with a dedicated official store in every market.

Kazakhstan
Central Asia
Mongolia
Central Asia
Vietnam
Southeast Asia
Korea
East Asia
Kazakhstansetsuka.kz
Mongoliasetsuka.mn
Vietnamsetsuka.vn · vedette.vn
Koreasetsuka.co.kr
Why Setsuka

Korean beauty expertise you can trust.

01
Since 2012
Over a decade as one of the region's most trusted beauty companies.
02
Korean brands only
Official representation of leading Korean beauty brands.
03
Expert service
In-store skincare diagnosis and advisor-led customer care.
04
Distribution strength
300+ dealers and a 2,000 m² warehouse behind every order.
Beauty Expo Award winner · 2023–2025
Product Catalog

Explore our products.

Browse our products and request details — inquiry only, with no online checkout or payment.

Angel's Liquid · Glutathione Niacinamide 700V AmpouleAngel's Liquid
Skincare
Angel's Liquid · Glutathione Niacinamide 700V Ampoule
A high-strength glutathione and niacinamide ampoule for tone-up and radiance.
Key benefits
BrighteningTone-up
Size
30 ml
Origin
South Korea
Setsuka · Centella & Tea Tree Aczero SerumSetsuka
Skincare
Setsuka · Centella & Tea Tree Aczero Serum
A highly effective serum for acne-prone skin that calms inflammation and fades post-acne marks.
Key benefits
Anti-acneSoothing
Size
30 ml
Origin
South Korea
Intermission · Rest-Up Serum SkinIntermission
Skincare
Intermission · Rest-Up Serum Skin
A serum-toner that gives tired, stressed skin deep hydration and a moment of rest.
Key benefits
HydratingCalming
Size
200 ml
Origin
South Korea
Setsuka · Collagen Gel Ampoule Toner PadSetsuka
Skincare
Setsuka · Collagen Gel Ampoule Toner Pad
Collagen gel ampoule pads that firm, hydrate and smooth early signs of aging.
Key benefits
FirmingHydrating
Size
180 ml
Origin
South Korea
Product Categories

Browse by category.

Skincare
Cleansers, serums and treatments, from clinical to indulgent.
80+ products
Makeup
Complexion, colour and the tools to apply them beautifully.
15+ products
Body & Hair
Bath, body and hair care for the daily ritual.
10+ products
Wellness
Supplements, devices and the rituals to carry home.
5+ products
Sets & Gifting
Curated gift collections for every occasion.
10+ products
Skincare Diagnosis & Service

Skin, understood.

Expert-led skin consultation and diagnosis in every Setsuka store — building personalised routines drawn from across the portfolio. Service is the heart of our retail experience.

01
Consultation
A conversation about your skin, routine and goals.
02
Skin analysis
Hydration, texture and barrier read with our diagnostic tools.
03
Personalised routine
A regimen curated across brands, matched to you.
04
Follow-up
We check in as your skin responds, and adjust.
Distribution Strength

Retail, dealers and logistics — at scale.

From flagship stores to a nationwide dealer network and a 2,000 m² warehouse, Setsuka delivers international brands reliably — the same backbone now powering our Central Asia expansion.

Retail stores
Flagship and branch locations in premier malls and beauty halls.
Dealer network
300+ dealers supplying retailers across the country.
Warehouse & logistics
A 2,000 m² facility for storage, fulfilment and distribution.
12
Retail stores
300+
Active dealers
2,000 m²
Warehouse
21
Provinces reached
Kazakhstan & Central Asia

Now expanding across Central Asia.

Setsuka Kazakhstan is bringing our portfolio of Korean beauty brands, service model and distribution expertise to Kazakhstan and the wider Central Asian market — and we are looking for partners to grow with.

Contact Kazakhstan Sales
Almaty — official office
Setsuka Kazakhstan LLP, our official office and distribution hub.
Astana — branch distribution
A branch distribution point serving the capital region.
Shymkent — next
Expanding distribution into Shymkent and the southern region.
A proven model
A distribution playbook proven over a decade in Mongolia.
Partnership & Wholesale

Let's grow together.

We work with retailers, wholesalers, beauty stores and distributors across Kazakhstan and Central Asia. Tell us what you're looking for and our team will be in touch.